Paula Helm is an Assistant Professor specializing in the fields of Critical AI Studies and Empirical Ethics. Originally trained in Anthropology and Peace and Conflict Research, her work today is situated at the intersection of STS, Media Studies and Empirical Technology Ethics. She is the scientific leader of the Empirical Ethics Research Group at the Amsterdam Institute for Advanced Studies and the coordinator a new Media Studies MA-track on Cultural Data & AI, combining critical thinking with data science. The larger mission of Paula’s work is to move AI-Ethics from the PR- to the Engineering-, Infrastructural- and Development-Level.